It won't butter toast (ar ar), but it makes life smoother!
I told you yesterday about buying a car. I left a part out. I didn't mention the dealer, except to commend his business reputation. I didn't leave with any question about his honesty or integrity. In fact, I would choose to do business with him again and have no trouble recommending him.
But I left less than fully satisfied. The deal was fine. The salesperson was good and I felt comfortable with him. The experience left something to be desired.
I am usually busy during my work week. This week was even more hectic. The easiest, most efficient way for me to communicate with the dealer was through email. My salesman answered my questions quickly and thoroughly. I was met, shown the car I wanted to see and taken for a test drive. I followed up with a request for the final price with all fees. It was promised the next morning -- the time I requested -- and arrived as promised. So far, so good.
I knew the salesman was checking to see if they could come down further on the price and wasn't surprised when the answer was "no." The price they quoted was well under their wholesale value already. I then asked only for one addition to the listed equipment on the car. I requested a minimum of two keys -- three if possible -- and two remote openers. Most of you know that keys are now electronically encoded and they aren't cheap!. I also know that they are a huge markup item when sold to the public.
I received two. The minimum.
I provided some basic information by email in order to speed up the paperwork process. Upon arrival, they had a few more items they needed from me. I provided those and sat down with my father-in-law to wait. We sat in the showroom, which was amazingly quiet (probably short-staffed due to the economy and and off-site sale that day). Still, no one offered us anything to drink and water or a soda would have been appreciated -- it was warm that day.
I felt like we were "outsiders", even though I had just handed them a rather large check. There were none of the little extras that say, "It's great to do business with you!" At the end, as I took the keys, the salesman thanked me for the way I handled the transaction. I walked away and that was it.
Margin. It's what happens when a person keeps their promises "and then some." It's the second mile. It's the candy on your hotel pillow. It's the unexpected bonus.
With Jesus Christ, it was "Come on down, Zacheus, for I'm going to your house today." For a girl in Genesis 24 named Rebekah, it was, "Here's some water. Wait and I'll water your camels, too!" Margin is when you reserve the time, energy and money to forsake the good and do the great.
Margin happens because we make it a priority. We don't try to blacken every square millimeter of our life parchment with the ink of activity.
Then, when we encounter others, we have something extra to give them.
Do you have Margin?
Or are you spread too thin?